WAYF / waif or weɪf / is an acronym for “Where are you from?”. A question that’s normally followed by a brief moment of social anxiety and panic: does that mean geographically from, your nationality or, more than likely, it is a question of your exact ethnicity the inquirer is after?  A presumption about the way you look is being made, and it says that you don’t belong, whether it’s intentional or not. The answer to that question isn’t always simple.

We at WAYF believe that a question as big as where a person is from is not only where they come from, but more of what has made them. Maybe they have no connection to their ethnicity, maybe they have no connection to where they are physically from, maybe it is all of that at a different point in the journey. Where you are “from” is a fusion of culture that is you; it is where you have spent your early years, it’s where you have traveled to, it’s where you have grown into -or out of- yourself, not just the confines of geographical origins. 

Where you are from is what the people were like that raised you, or didn’t for that matter, and lastly, where you are from is your family. Whether you were born into it,  chosen to be part of it, or chose it yourself, these are the experiences that make up: where you are from.  

This is the encompassing origin of a boutique art brand that is a multicultural variety pack of vivid colors, a little punk rock, and an age-old idea that food fosters unity and comfort. Featuring a curated selection of small-batch apparel, homewares, and accessories.

In essence, WAYF presents a comprehensive offering of Wares, Wears, and Prints, providing an artistic response to the enduring question of identity